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Year: 2024 | Month: July-September | Volume: 9 | Issue: 3 | Pages: 177-178

DOI: https://doi.org/10.52403/ijshr.20240321

Engaging Healthcare Professionals in CKD Awareness: Insights from Hidoc Dr.'s Video Marketing Initiative

Asma Shaikh¹, Dr Sonali Gholap², Arina Mullick³, Varun Gadia⁴

¹Medical Content Team Lead, Infedis Infotech LLP, Infedis Infotech LLP Office 108, Suyog Center, Gultekdi, Pune- 411 037.
²Medical content writer, Infedis Infotech LLP, Infedis Infotech LLP Office 108, Suyog Center, Gultekdi, Pune- 411 037.
³Medical Content Lead, Infedis Infotech LLP, Infedis Infotech LLP Office 108, Suyog Center, Gultekdi, Pune- 411 037.
⁴Chief Operating Officer, Infedis Infotech LLP, Infedis Infotech LLP Office 108, Suyog Center, Gultekdi, Pune- 411 037.

Corresponding Author:Asma Shaikh

ABSTRACT

This case study details the execution and outcomes of a comprehensive video marketing campaign conducted by Hidoc Dr. aimed at raising awareness and educating healthcare professionals (HCPs) about Chronic Kidney Disease (CKD). Over the course of one year, 200 educational videos were produced and marketed, reaching an average of 500 unique HCPs per video. The campaign achieved notable engagement metrics, including a 16% engagement rate and a 6% click-through rate (CTR). The strategic approach and diligent execution resulted in significant visibility and interaction within the healthcare community.

Keywords: Chronic Kidney Disease (CKD), healthcare professionals, video marketing, engagement, click-through rate, Hidoc Dr.

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